Digital Printing vs. Traditional Printing: Which is right for you?

Printing technology has evolved significantly, offering businesses and individuals a range of options to bring their designs to life. The two primary methods—digital printing and traditional printing—each have their own advantages and ideal use cases.
Understanding the differences will help you determine which is the best choice for your printing needs.
What is Digital Printing?
Digital printing is a modern technique that transfers digital images directly onto various surfaces without the need for printing plates or photographic dark rooms. This makes it a quick and efficient solution for both businesses and individuals looking for high-quality results with minimal setup.
Our digital printing studio is fully equipped with state of the art printers and computers ready to take on large and small projects.

Advantages of Digital Printing
- Cost-Effective for Short Runs – Digital printing eliminates the need for expensive printing plates, making it the ideal choice for smaller print quantities.
- Fast Turnaround Times – Without lengthy setup processes, digital printing allows for same-day or next-day completion, perfect for urgent projects.
- Customisation & Personalisation – Whether it’s personalised marketing materials, variable data printing, or one-off prints, digital printing allows for unique designs without additional costs.
- Consistent High Quality – With precise colour matching and sharp detailing, digital printing delivers professional results every time.
- Eco-Friendly Option – Since it produces less waste and requires fewer resources, digital printing is a more environmentally friendly choice compared to traditional methods.
What is Traditional Printing?
Traditional printing, often known as offset printing (there is also photographic printing in a dark room), is a process where ink is transferred from metal plates onto a rubber blanket before being printed on the desired surface. This method is widely used for large-volume printing projects and commercial applications.
Advantages of Traditional Printing
- Ideal for Large Runs – Once the initial setup is complete, traditional printing is cost-effective for large-scale production.
- Exceptional Colour Accuracy – Offset printing allows for precise colour consistency and is often the preferred choice for high-end marketing materials.
- Wider Range of Materials – Traditional printing can be used on a variety of surfaces, including textured paper and specialty materials.
Key Differences Between Digital Printing and Traditional Printing
Feature | Digital Printing | Traditional Printing |
Setup Time | Minimal | Requires plates and setup |
Best for | Short print runs, customisation | Large print runs, bulk production |
Turnaround Time | Fast, often same-day | Longer due to setup requirements |
Cost Efficiency | Best for small quantities | More economical for large runs |
Quality | Excellent, but may vary slightly between runs | Superior colour consistency |
Sustainability | More eco-friendly | Higher waste production |
Which Printing Method Should You Choose?
When deciding between digital printing vs. traditional printing, consider the following:
- Project Size – If you need a small batch of high-quality prints, digital printing is more cost-effective.
- Turnaround Time – For urgent projects, digital printing is the fastest option.
- Customisation Needs – If you require variable data printing or unique designs, digital printing is the ideal choice.
- Budget – Traditional printing may be more affordable for large-scale orders, whereas digital printing is perfect for smaller quantities.
Get High-Quality Digital Printing in London
Whether it’s high-quality posters, business cards, fine art prints, or personalised materials, our state-of-the-art digital printing technology ensures outstanding results with fast turnaround times. Check out our digital printing services, to see how we can help you. Our professional printer has over 30 years of printing experience in both the traditional and digital printing areas and is ready to help guid on your printing project.
FAQs
What is the main difference between digital printing and traditional printing?
What is the main difference between digital printing and traditional printing?
Digital printing transfers images directly onto the material, whereas traditional printing requires plates for ink transfer.
Is digital printing cheaper than traditional printing?

For small print runs, digital printing is more cost-effective. Traditional printing becomes more economical for large-volume orders.
Can digital printing match the quality of traditional printing?

Yes, digital printing offers excellent quality, especially for high-resolution images and sharp detailing.
Which method is better for urgent print jobs?

Digital printing is the best choice for quick turnaround times, often completing jobs within the same day.
Is digital printing eco-friendly?
Yes, digital printing produces less waste, uses fewer chemicals, and is a more sustainable option compared to traditional printing.
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Our Workshop
Our workshop is equipped to handle a wide range of specialist and bespoke projects. Undertaking small and large projects alike, we cater for artists, designers, galleries, museums, photographers and corporate and private clients. Orders range from single frames to framing works for large exhibitions.
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SE1 Picture Frames, Alaska Buildings,
61 Grange Road, London,
SE1 3BH, United Kingdom
Nearest tube: London Bridge, Bermondsey, Borough
Bus: Number 1 and 78.
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Entrance is via Bacon Grove just off Grange road. Enter the Alaska Buildings through the large electric gate. Push buzzer and speak to security to gain access.
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Please be aware that an accurate quote is usually only possible once we have seen the art work and discussed all possibilities with you. Our standard framing is to conservation standards and this will be reflected in the quote unless otherwise specified.
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